Description
Marketing & Business Development Manager
Locations: Atlanta, Charlotte, New York, Washington, D.C.
At BCLP, we’ve built our firm on the foundations of thinking differently. Curious, inquisitive and unbound by tradition, we’re building change within our sector and beyond.
It starts with our people, which is why we need a Marketing & Business Development Manager to join our Marketing and Business Development team to develop and deliver innovative, high-impact business development and marketing strategies that drive growth, strengthen client relationships, and enhance the firm’s profile across key practice areas, industry sectors, and regions.
At BCLP, our Marketing and Business Development (MBD) team is built differently. We bring together professionals from diverse backgrounds—including law, consulting, design, media, and professional services—to create a dynamic environment that values creativity, collaboration, and commercial thinking.
Our mission is simple: to help our lawyers build meaningful relationships and win new business. With visible support from firm leadership and a clear link between our work and the firm’s success, our team enjoys real influence and the opportunity to make an impact.
You’ll work both locally and globally, collaborating with colleagues across offices and time zones. This role offers variety, autonomy, and the chance to contribute to strategic initiatives that shape the firm’s future.
You’ll be responsible for:
- Manage strategic business development initiatives across assigned practice areas and industry sectors, developing actionable plans that drive revenue and client engagement.
- Manage on the execution of projects and campaigns from start to finish, leveraging internal support, driving collaboration and innovation.
- Manage complex proposals and pitches, including strategy setting, content development, partner preparation, and post-pitch reviews.
- Develop and implement marketing campaigns and thought leadership programs that enhance the firm’s brand and visibility in key markets.
- Work closely with partners and lawyers to identify client opportunities, support cross-selling, and strengthen key client relationships.
- Collaborate across the department and sector BD teams to support priority client accounts and ensure alignment with firmwide client strategies.
- Oversee directory and award submissions, ensuring positioning reflects strategic priorities and showcases the firm’s strengths.
- Plan and execute events, sponsorships, and conferences, identifying opportunities for networking, client engagement, and measurable ROI.
- Manage budgets and ensure resources are used efficiently to achieve BD and marketing objectives.
- Share best practices across the global MBD team, fostering collaboration and continuous improvement.
- Track and report on business development activity, pipeline, and market trends, competitive intelligence to inform strategy and decision-making.
- Responsible for the line management of junior members of staff as assigned.
- Performs other duties as assigned
- Business Development Directors and Associate Directors across global offices
- Partners, fee earners, and professional staff across all practice areas and regions
- Global Marketing and Communications teams
- Knowledge and Innovation teams
Skills and experience required
- Degree educated; a marketing or business qualification preferred
- At least 5 years’ experience in marketing or business development, ideally within professional services
- Strategic thinker with strong commercial acumen
- Excellent written and verbal communication skills and proven ability to present to key stakeholders.
- Highly organized, proactive, and detail-oriented
- Experience and confident in managing multiple projects and deadlines simultaneously across multiple stakeholders and jurisdictions.
- Skilled at influencing and collaborating across all levels of an organization and deal professionally with all internal and external clients on all levels
- Positive, motivated, and adaptable with a strong sense of ownership
- Strong understanding of client relationship management and business development best practices
- Strong ability to work under pressure and with changing work priorities
- Demonstrated proficiency in Microsoft Word, Excel and PowerPoint
Pursuant to the New York and Washington, D.C. pay transparency laws, BCLP is posting a reasonable estimate of a compensation range for this position. At the time of posting, the estimated New York range is $140,000 to $175,000 and the estimated Washington D.C. range is $134,000 to $170,000. Actual compensation will be influenced by various factors, including but not limited to the level of relevant experience, skill sets, training, licensure and certifications, internal equity, market data, and other job-related factors permitted by law. The range is based on a full-time work schedule. Additional compensation may include an annual discretionary bonus.
- Signee to the United Nations’ Global LGBTQ* Standard of Conduct for Business
- Named by Stonewall as a “Top Global Employer 2025”
- BCLP has received a top score in the HRCF’s Corporate Equality Index for 19 years. On the 2023-2024 index we scored 95%.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state law. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on BCLP. Please inform the Firm's personnel representative if you need accommodation to assist in completing this application or to otherwise participate in the application process.
