Description

With 170 attorneys and offices in New Jersey, New York, Pennsylvania, Delaware, Washington, DC, and Florida, Gibbons P.C. is recognized both nationally and regionally for its work. The firm is certified as a great workplace by the independent analysts at the Great Place to Work® organization and has been ranked by NJBIZ as one of the “Best Places to Work in New Jersey” for 18 straight years. Gibbons offers excellent compensation and benefits, and after a short trial period, the successful candidate will earn a weekly remote day. This is a great opportunity to join a busy, talented marketing team that has been building from the ground up in the past two years. For more information, visit www.gibbonslaw.com. 

Responsibilities

Reporting to the Director of Marketing Communications and CMO, the Marketing Communications Manager works as part of the two-person team responsible for content management of a wide range of business development and promotional communications, serving as project manager of all communications initiatives. Areas of focus include:

• RFP/RFQ/RFI Responses and Custom Pitches
• Narrative Award Nominations and League Tables (e.g., Chambers, Benchmark Litigation)
• Article Placement and Public Relations
• Newsletters, Client Alerts, and Blogs
• Website
• Social Media

For these and any other marketing communications initiatives, responsibilities include, to varying degrees depending on the project

• Development and maintenance of annual submissions calendars
• Maintenance, expansion, and regular updating of database of media contacts, editorial calendars, submission guidelines, etc.
• Development of first drafts of custom content
• Compilation of existing or attorney-provided content
• First-round editing
• Article and news pitches
• Website updates
• Management of all administrative activities throughout project execution, including:
  • Process development
  • Coordination with attorneys
  • Project milestones and deadlines
  • Approvals
  • Submission
  • Tracking (including results) and analysis
  • Cataloguing of content, maintenance of archives, and development of monthly media roundups
  • Oversight of department coordinator and assistant on production
  • Coordination with retained creative agency
  • Where appropriate, sharing of content on website and social media, securing of reprints

In addition to serving as project manager for all marketing communications initiatives, both discrete and long-term, the Marketing Communications Manager leads all social media activities, from daily posts to special series – e.g., Black History Month – to tracking and analysis.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or similar
• 6-10 years of experience, with law firm experience strongly preferred
• Excellent writing and communications skills
• Outstanding organizational skills and attention to detail
• Exceptional interpersonal skills and ability to collaborate easily with attorneys and fellow Department members
• Proficiency with Microsoft Office tools; WordPress and Canva experience appreciated but not required