Description
Agency, Home-Office Based
TO APPLY: Please send a resume and cover letter to careers@rep-ink.com. Applications without a cover letter will not be considered.
Reputation Ink is a woman-owned marketing and public relations agency focused on B2B professional services firms, including law firms and architecture, engineering and construction (AEC) firms. We are seeking a Public Relations and Integrated Marketing Agency Account Director.
Capabilities
The ideal candidate should demonstrate:
- Deep understanding of public relations and B2B marketing, including thought leadership, content marketing and social media. Familiarity with SEO and AI is a plus
- Strong writing and editing skills
- Drive, ambition and a desire to contribute to the growth of the agency
- Poise and presentation skills necessary to work with a wide range of senior-level clients and subject-matter experts, including C-level executives, corporate lawyers, architects, engineers and more
- A high degree of empathy, strong emotional intelligence and a kind, generous demeanor when working with clients, vendors, partners and team members of all levels
- A proactive work approach that always anticipates “what's next?” for their clients, as well as a drive to constantly improve
- The ability to travel to client offices occasionally per client requests (all travel is reimbursed and infrequent)
- An enthusiasm to work from a home office while doing strategic, high-impact marketing and public relations work for some of the nation’s leading law firms, architecture, engineering and construction (AEC) firms and B2B companies
Responsibilities
- Lead and execute strategic marketing and public relations initiatives that enhance our clients’ brand image, reputation and overall presence in their respective markets
- Oversee all integrated marketing and PR activities, delegating tasks, managing deadlines, developing and implementing processes and procedures, and setting and achieving goals and KPIs
- Draft and edit content, including client-ready documents, strategies and other communications, including pitches, bylined articles, blogs, bios, press materials and meeting reports
- Proactively pitch news stories and manage media inquiries, leveraging your knowledge of the media landscape to position clients effectively
- Maintain a pulse on current marketing and PR trends, industry-specific publications and emerging outlets to maximize coverage for our clients
- Oversee client reporting
- Manage and develop account team members
- Set a standard for excellence and ensure team members have the resources needed to meet that standard
- Advise clients in crisis situations with messaging and media relations
- Meet billable goals and other KPIs as assigned
- Conduct monthly check-ins with team members, offering constructive feedback and guidance on their work
- Commit to being actively involved in the team’s career growth, advocating for their success within the company
Our Culture
In short: We’re kind, smart people who also happen to be a little type A.
In this role, you’ll work with a tight-knit and friendly group of colleagues while managing multiple accounts in a fast-paced, deadline-driven, yet supportive environment. Our work is high-level and complex, and our clients demand the best, which we are driven to deliver.
Our team is growth-minded: We stay up to date on best practices, read the latest marketing resources and debate the best strategies, tools and techniques.
We’re collaborative and enjoy celebrating each others’ successes. We strictly adhere to the no-assholes rule and make time to get together once a year in person, in addition to enjoying book club Zoom gatherings and other ways to connect virtually throughout the year.
Benefits and Environment
As a “virtual” agency, all Rep Ink team members work from home offices spread across the United States and Canada, serving clients across the U.S. We were remote before COVID-19, and we’ll never ask you to return to an office. Working remotely is part of our culture, and we value the work-life balance this structure provides.
In addition to our work-from-home lifestyle, we offer a comprehensive benefits package including:
- Two weeks of paid vacation in the first year, three weeks in years two through four, and four weeks after year five
- 11 days of recognized public holidays
- Bonus week off between Christmas and New Year’s (the entire company is off)
- Health, dental, disability and life insurance
- 401(k) company match (beginning after one year of employment)
Due to the high degree of emphasis we place on strong writing skills, we ask candidates who we believe are a strong fit to complete two to three paid freelance writing assignments as part of the interview process.
Unfortunately, due to the large number of applications we receive, we cannot respond to everyone.
Requirements
Experience Requirements
The ideal candidate has:
- 5 to 10 years of agency experience in progressively senior roles, preferably managing B2B accounts (experience in professional services, including law, architecture, engineering and construction, is a plus)
- Supervisory experience, overseeing junior and mid-level staff and developing A-players
- Experience managing client relationships and budgets, with proven results for growing accounts and maintaining long-term relationships
- A proven track record of successfully managing integrated PR and marketing accounts
- A strong industry network and contacts with members of the press and key influencers
- A bachelor’s degree in communications, journalism, marketing or a related field
